Brand new from Swarovski, the NL Pure with Colby Kroff. In this episode of the epic outdoors podcast we sit down with Swarovski Southwest Territory Sales Rep, Colby Kroff to talk about the all new NL Pure binocular series. We were able to test out the binocular in the office and have a conversation about the new technology in the NL Pure. Were extremely excited to see the 10 and 12 power models as well. We were blown away with the clarity and field of view from the 8 power model. We cant wait to get these in the field on a hunt.
Disclaimer: this text was produced through an automated transcription service and likely contains errors. Please listen to the original audio for exact content.
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Entirely new optical system. Best binocular we’ve ever
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Produced. How they feel, how they rest, how they fit your hands. Everything about ’em is a big deal.
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My eyes could see eight power. It feels like that’s what it would see. Anything
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To do with Western big games.
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Welcome
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To the Epic Outdoors Podcast, powered by Under Armour.
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Hey everybody. Jason Carter. Adam Bronson coming at you from Southern Utah. It’s hot out there, Bronson.
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It summer’s here. There’s no question.
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Geez. Went out there and sweated to death in about 10 minutes. Came back inside.
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That’s right. Bald guy like me needs sunscreen in 10 minutes.
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Yeah, for sure. No question about it. Trail camera season. Been out and about. Hope everybody’s getting out. Pres scouting. It’s crazy. My wife hates it. When we say pres scouting, you’re supposed to say scouting.
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I know, but we’re it, it doesn’t, it means more. For some reason, scouting, she says, is pre-season looking
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Scouting. So she’s like, I don’t get it. It’s not proper English.
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English. But we told her we’re talking to hunters and we’re
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And hunters aren’t proper. We
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Aren’t so and so pre
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Scout. We say Pres scouting. We override her and go to print. Anyway, we’d like to say thanks to Under Armour, we appreciate them. They’ve actually started loading their website, ua.com. You can go on there and see what’s going on for this year’s models. There’s a lot of new stuff on there. They’re gonna keep on loading it. Kind of awesome.
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It’s that time of year Gear. Gear is kind of on the forefront of everybody’s minds. And today, speaking of gear, we got,
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We got the head honcho at Roski,
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Right?
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For Utah. I don’t know how he can, he can clarify that, but we’ll just call him head on It
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Depends on who you ask.
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Fill him up a little bit. Yeah.
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It depends on who you ask
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The main guy for at least who we answer to.
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Kobe Croft, Swarovski rep here in Utah. Where else is it?
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Yeah. Utah, Idaho, part of Montana. Gotcha. Alberta, Saskatchewan. Geez.
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Yep. Had
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A big
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Tell This how you get up there to check on your dealers.
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You don’t now, if you don’t right now.
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Phone. Phone. An email, huh?
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Yep. Yeah. But I make a few trips up there a year. It’s good. Good country for us. Yeah.
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Round hundred season. Yep.
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Exactly. I was gonna say, yeah, try to stay away
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From, from there. November.
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Try to stay away from there in January. It’s a little cheap. Oh
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Yeah.
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No, we appreciate you coming down. We No worries.
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Thanks for having me.
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Kobe, wanted to stop by, show us some new product. Kobe wanna let you introduce what we’ve got going on here. Of course, most of you that are listening have probably seen it on our social media and everybody’s social media. It’s kind of the big news in the optics world. Go ahead. That’s right.
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It’s been, it’s been about 15 years or so, or even more since we’ve launched a, a full size binocular and we’ve launched our NL Pure last week. It is an entirely new optical system. It’s our, it’s our flagship binocular, best binocular we’ve ever produced. From, from every measurable, every, every measure, every way you can measure it. And it’ll be our new flagship binocular going forward. It’s available in an eight power, a 10 power, and a 12 power, completely unique optical system. Provides way wider field of view than anything we’ve ever produced. And it’s just a spectacular binocular, great ergonomics. And, and we’re really looking forward to getting ’em out there.
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I heard that word a lot. Ergonomics, you know, just the fit, feel all that. It’s impressive. But that is a fact with these, I love them. Well, and when I first, they have a little narrowing, I don’t know what you call that, a dimple. What is that? It’s,
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It’s a waste, it’s a spot for waist.
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Yeah. It’s a waste in the middle. And man, your fingers,
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Place put your,
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Yeah. And, and, and your, I use my middle finger around, around the top. They just, they go around it perfectly right there. I don’t know. There’s something about it, but very smoothly.
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And part of what we do when we design products like that, as we actually consider all of that, how does it, how does it look? How does it feel? Not only is how is it optically? Because that stuff is something we’re really good at either way. Yes. But, but how does it fit in your hand and how does it balance and how does it, you know? Yeah.
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If you don’t, if you don’t compromise any of the optical stuff. Correct. But you can make it a better feeling, you know, more comfortable, which this does. It’s pretty amazing. And one thing, you mentioned it here, but you brushed over it fast, but you make it an eight, a 10, and a and a 12. Correct. All by 42. Correct. The unique thing about this that I feel is way worth mentioning is that it’s the same size and weight within an ounce. I mean, we’re just gonna call it same weight and size. They don’t get progressively bigger from an eight to a 10 to a 12. Right,
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Exactly. And with this, with this optical design and this wide field of view, 12 by 42 is gonna be a pretty impressive binocular.
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Well, we were talking about that. And what I think is crazy. So if we, if we’re talking about the fifteens, the fifteens are an S l c high-def, s l c. Sure. Yep. And then you’ve got the ELSs next step up, which, which is a next step up. But, but they didn’t make that in the 15. Correct. And then now we’ve got the nls, which obviously won’t be in a 15. But I think the difference in Bronson, correct me if I’m wrong, we’re looking through eights and we’re looking at miles away, up on the mountain right here by our little hometown of cedar. And I, I would not have guessed I was looking through eights. No, but the wider field of view, and, and I know there’s some goofy name for it, it appeared that you were looking through 10, 11, 12 power by knots. Yeah. It just, it was unbelievable. Yep. And again, we’re looking through eights ’cause that’s all we have. Right. Right.
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It’s all we got so far. Yeah.
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Yeah. So, so anyway, this, you know, un unbelievable. And so I cannot, I can only imagine looking through twelves with the new NL Pure I configuration that you’re actually gonna feel like you’re, you can see better than a, than say, three more power of a 15. Yeah.
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I, I agree. I’m a really wide field of view. And a 12 power is gonna be very, very easy to use and, and easy to find stuff with. And you can sit behind it all day and
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Yeah. And I, that’s what I think, I think the only deterrent in the past, over the 12 ELs versus the tens is there is a size change. Correct. You know, the objective line 12 by 15, a little bit heavier and bigger. Yep. And, and then you run the, oh, is that comfortable hold handhold, or do you always better have a tripod with you? You, you, those are the questions you always have in your mind. Fifteens, you immediately go, you, you gotta have a tripod. You need a tripod. You don’t, you handhold them in a pinch, but you, you always use ’em on a tripod. That’s right. These, because of the slight, I’m gonna call ’em slight, slight build. They are slight, they’re not a big barreled thing. Oh, they fit your hand well, in
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Fact, they don’t even, they look like 30 twos visually. They look like a 32. They do, they do. Objective. Yeah, they do.
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And I think
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They’re very slim.
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I think that feel and to be able to just bury into ’em with twelves, I don’t think you’re gonna have the jitter, the jitter motion as much as, as normal twelves, handheld. That’s my my gut feel. Yeah, I agree. I think you could get by, it’s gonna be interesting to see, but I think you’re gonna be less difference between 10 and 12 when you get ’em in your hands. Yeah.
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I’m one of those guys that can’t hold a pair of 12 steady, I hand hold them. Yeah. So I’ve, I’ve tried and I’ve hunted with twelves and, and tried to hold them steady in my hand and I just can’t do it. So I put my twelves on a tripod. Oh, try the 12 x 42 NL pure. It has an accessory of forehead rest accessory that you can get separately. That creates another touch point. So now you have the eye caps touching your eyes, and that forehead rest touching your forehead
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Should stabilize for eight, 10 twelves, whatever you choose. Yeah, exactly. Obviously same body. But I’m
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Excited to see the twelves with the forehead rest.
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It’s gonna be pretty incredible. I’m not only excited, I’ve, I’ve, I’m on the list minute to get maybe the first or second pair depending on
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It, depending on, on where you are. When the boat hits the east coast or the plane.
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Bronson usually accepts the packages. He, I mean, he’s waiting. He bron watch for the PS guy.
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Tell me I’m wrong. I meet him at the door. I I not the door of our office at the door of his truck. Yes.
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And if I, if I happen to get the tracking and I, and I forward it to Bronson, there’s nothing else that gets done in his office that day he’s watching. And that’s not true. Well, but it’s an exciting part of our day. And that’s sad to say, isn’t it?
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Well, it’s summer too, though. The, the grind of writing statistics and columns and, and all that is, is behind us a little bit. So it’s, you look forward to the mail tags in the mailbox or optics at your front P
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Porch. Shouldn’t you be out prec scouting?
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Prec scouting. That’s right’s. We’re we’re gonna prec scout the new optics coming in. I’ll tell you that. I’m gonna, I I I’m gonna, or I’m gonna have a pair of tens and twelves. No question, babe. I’m getting tens and twelves no
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Matter. But one of ’em, just tell her right now, one of ’em for her. Whichever one you’d
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Like. Yeah. One of is one of them’s for, of them’s for you. Whatever one’s on the dash that I’m not using is for you, babe.
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Well, and the one thing I guess to talk about this, the, the, the date that you guys have set for the arrival is early September, I believe. Correct. Colby,
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Right? Correct. Yeah. Start shipping early September. Yeah. Yeah.
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So you should, for a lot of the hunts that are still gonna be this fall should be able to get these. But it’s gonna be key to get on a, on a pre-order list. So we’ve, we’ve asked our members to do that. Obviously it’s gonna be a first come, first serve. We don’t anticipate some of the log jams maybe that went on with the BTS and others, but, but still don’t delay. If you’re gonna want to upgrade, you’re thinking upgrade. You already have ELs you’re to get something new different, the best of the best. Yeah.
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You hold them. I mean, it’s different. It’s like home. Yeah. You know what I mean? It’s just such a good feel to it. Snuggling into ’em. Because quite frankly, we’re behind the glass. When, when, when it’s go time, you’re, you’re three hours in the morning, three hours in the, in the evening. And if you’re on an animal, you might be six, eight hours a day. Yeah. You know, trading off you, you’re sitting next to a guy or whatever, and you’re trading off watching an animal while somebody’s stalking ’em or whatever. And it’s a big deal how they feel, how they rest. The, the how they fit your, your eye sockets, your hands, everything about ’em is a big deal.
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When we first launched the EL without open bridge design that the EL has, it was revolutionary back in the day. And that’s what everybody loved about it was the ergonomics, the hinge double barrel wasn’t where you put your hands. You could get your hand all the way around it. Yep. That’s, it’s similar ergonomics here, but it, but it’s actually shaped to fit
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The human hand. It does. It’s got that, those indentions on the outside to allow you can, you can complete Yeah. The circle.
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Yeah. I’ve got little tiny hands and it, you, you can
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Walk
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It around. Yeah. It’s, yeah.
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Yeah. It feels good. Yep. So anyway, super excited. One thing too, if you remember Bronson going from the SS l C and we’ve always, you’re,
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She, we all started there
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Deer hunting. I, I’m dear you want the best of the best. We had the SLCs, then they go to the ELSs and it was a such a wow factor. Just blow mind blowing the difference. Yeah.
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Notice my jump.
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And I feel like there’s a mind blowing difference. Well, and
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We’ve talked to people and I know Colby, you said you’ve got calls too for people that we all have the ELs Yeah. Right now. Yeah. And their first question is, are these better than the ELSs or, or how can you ever make ’em better? And you’re like, just trust me. They are. Yeah, for sure. And, and they are
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No question. And they go ahead and quantify that. And it’s pretty hard to put it into words. Color, clarity, fill the,
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The view,
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Right. The power difference because of the field of view. Right. Which the crispness an eight’s an eight. Right. But it’s not Right. An eight’s not an eight. Yeah.
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It’s crisp. And the clo colors ment feels more like a tin. And that’s what I would say about
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These eights. Well, and like the field of view, there’s, there’s that weird word that basically if you have a bigger field of view, it actually feels like there’s more power. That’s what’s going on here.
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Right. Exactly. And you know, we, our, our motto is constantly improving that which is good. Right. Always, always trying to, to build on what we have. And so when, when people say, is it better than the el that’s a pretty bold statement to say it’s better than the el
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Well, that’s been your flagship for
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We’ve improved, but
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You’re not gonna come out with a new one that’s worse. No,
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Exactly.
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It’s constant. 15 or 20 years, whatever you said earlier.
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Constantly
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Improving. Yeah. And you, it’s taken you this long to Yeah. So with the technological changes or whatever in, in your industry to say, all right, this, this will do it, this is a noticeable jump. Otherwise there’s no reason even launching, there’s
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No reason to do it. Right. If it’s a tiny little incremental jump that, that you can’t tell the difference. It’s, it doesn’t make any sense. So rather than just revamp something we’ve already had, we, this is a from scratch, from from the ground up. Complete redesign, pretty binocular, nothing like it. The, to compare it to an el, a comparable magnification range. It’s got about 20% wider field of view. And field of view of course is the amount of country you can see at any given time. You’re looking through it without moving. Without moving. Right. And so the, your eye, your eyeballs are like your feet. And you guys know this. If you can sit behind your glass and look around in that field of view, rather than gluing yourself to the middle of it and moving the binocular around, it’s way more comfortable. Yeah. So this should be, even in that regard, a a vast improvement, you’ll be able to stay behind it longer, leave it in one place, not get it wiggling around and, and just pick that country apart, apart. Well,
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And then you add the, you add the crispness Yep. And the clarity and the color to all of that. Yeah. And it just all results in more game spotted. Yeah. And that’s, that’s, that’s gonna happen. Well,
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Color’s a big deal, right? Yeah. You, you, you look at antlers in sagebrush. Yeah. Right. Antler tips in sagebrush. If you don’t have good colors,
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Colors, colors, how differe, how you see, it’s just how you see, you can pick ’em out. Yeah. And, and you could use, say even a pair of eight at longer distances if you can see color differentiation. For sure. That’s how you’re, that’s how
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You’re spotting stuff. I, I Goku hunting with a guy who uses aids. Well, he’s using fifteens now, but he used to just use eights and he didn’t miss a thing. Wow.
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So I guess while we’re on the subject, and I was gonna go a different direction for quick sound, but while we’re on the subject, eights Yep. Because you’re a professional and this is your industry, why the eights versus the tens? Now there’s a lot of guys that’ll ask us. And at the end of the day, Bronson and I, I mean Bigger’s better, we’re out in the wide open expanse
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Of the west. Right? Well, we live here in the west and, and for a lot of the white toe world especially Yeah. You, you’re sitting in a tree or blind. Right. You don’t, can’t see a deer till it’s within a hundred yards. Anyway. So a bigger field of view and all that with an eight power is, is right. Is better. Exactly. You don’t need to be zoomed in tight on anything. But, but what are some maybe other things that maybe
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Well, and the reason they’re, and the numbers don’t come from, from nowhere. Right? There, there’s a reason. There’s an eight by 42 that is the right ratio for the human eye as far as exit pupil goes. Right. So an eight by 42 is, is the right ratio of, of magnification to objective lens to give you an appropriate exit pupil for the human eye in all lighting conditions
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Versus the 10. Yes. The 10. So the eight in, in technicality, technical speaking, the eight is made for human. Exactly.
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Eye the
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Best. Yep. The best. That’s,
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Yep. And the tan is a little bit of a compromise, but it’s a compromise. Most people are willing to, in fact,
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For two power one,
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The vast majority of people are willing to live with because you get a little bit more magnification. And the loss of exit pupil doesn’t really, especially with a high quality optic, it’s not like it’s cutting off the last half hour of the day. Yeah. You can’t use it. It’s, it’s cutting off a tiny, teeny bit. Yeah. You know, at the very, very minutes
00:14:07:28 –> 00:14:08:04
Or
00:14:08:06 –> 00:14:33:14
Whatever we’re talking about minutes maybe for sure. Yeah. But with a high quality optic, you can see in the dark anyway, essentially. Right. You can see past legal shooting light anyway. Yeah. So, so the 10 by 42 was a bit of a trade off. Same size housing, A little bit more magnification, but a little bit less light. Right. So we sell by and large, 10 x 40 twos way over eight by 40. I’m 42 guy urinate. Oh yeah. I am. I feel like if I need more than eight, I need way more than 10. You need
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15. Yeah.
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So I carry eights and fifteens. Right. Yeah. So that’s a good, that’s a good compromise. I,
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For me, I feel like we’re almost like in relation to rifle calibers, I feel like, like I’m a 30 caliber guy. Biggers better, but then, but a lot of guys can say, yeah, with the seven mm and the 28 nosler and this and that, and they’re probably right. Yeah. But still for me, biggers better. Yeah. And that’s, that’s not necessarily the
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Case. Yeah. And the other thing too is with the, with the increased field of view of this binocular over the el, a 10 by 42 in this binocular is going to have a similar field of view to an eight by 42 in an EL or another binocular. Right. So you’re gonna get the benefit of that wider field, field, field of view, but you’re gonna have a little more magnification. So, you know, sitting in a tree stand in the Midwest, you really don’t need to see further than a couple hundred yards. You’re looking onto the next farm anyway. Know.
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Yeah. But you wanna see after shooting, like you’re getting outta that tree stand Exactly. After dark.
00:15:18:01 –> 00:15:26:11
But Yeah. But normally the downside to a high magnification is narrow field of view. Yeah, that’s right. So you’re not seeing a big bunch of country, you’re seeing what you’re looking at at, and the, and the wider field. You want,
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You want your head as much less movement, whatever, all that kinda stuff.
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So who knows? But yeah, everybody’s, everybody’s different. But I prefer eight by 40 twos and that’s what I use the most. But we sell mostly 10 by four twos. So,
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Hey, but hey, anybody that’s listening, we’ll sell you eights, 10, 12,
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Whatever you want. Let’s do the whole thing.
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We could call it a trio. What, what are we gonna name it? The epic trio. And not a huge,
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The hat trick, the n hat
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Trick. And there’s not gonna be a huge price difference. That’s one thing. And that’s partially because of what we talked about earlier. The, the housing and the, the, the body of these is, is the same, all the same housing, you know, so you’re not, you know, normally when you look at like, let’s say that eight by 30 SLCs and 10 by 40 twos and all that, there’s a pretty good jump on each one of those. Right. Dollar mounties, there’s really not on these. So differe difference
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In glass too. And I think these,
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Yeah, so pick the one that fits you the best For sure. They’re really gonna be all within a fairly tight price.
00:16:14:17 –> 00:16:24:14
Well, and Colby you mentioned too, like maybe even the glass is the same, but it’s the way it’s positioned in there, giving you the power differences. That’s why it’s at the same exact components. Let’s talk, let’s say
00:16:24:14 –> 00:16:26:00
Length, length, weight difference and everything.
00:16:26:02 –> 00:16:26:18
Size Yeah.
00:16:26:18 –> 00:16:27:25
Difference. Yeah. From 12 to eight to
00:16:27:25 –> 00:16:29:19
Yeah. Which is why the price is roughly the same.
00:16:29:19 –> 00:16:50:02
Yeah, exactly. It’s essentially the same parts put in there. They just put in there a little bit different relationship to change magnification. The other thing also is that everybody’s looking for that kinda one, do everything binocular. ’cause they’re very expensive and maybe you can’t have two or three different pair. Right. So that 12 by 42, if it, and you know, we haven’t, none of us have looked through it yet. It’s still still on its way over here.
00:16:50:07 –> 00:16:50:26
We wanna be the first.
00:16:50:29 –> 00:16:58:10
Yeah, you got it. No problem. Okay. Okay. So, but it may be one that you can use for all of those things, right? Your carry around binocular your tripod binocular. Yeah.
00:16:58:22 –> 00:17:04:26
It might be that if you don’t wanna buy a pair of fifteens and 10 ELs or something like that. Yeah, for sure. So maybe that bridges that gap. And so the
00:17:05:01 –> 00:17:07:00
Versatility may, may be there to be able to do that.
00:17:07:14 –> 00:17:08:23
So we’re gonna have the question, wonder
00:17:08:27 –> 00:17:11:12
If gonna get, what are they gonna make ’em an orange? Like the other E
00:17:11:21 –> 00:17:15:08
Aa. I was gonna ask that. ’cause we’ve been selling a couple orange, you know what people
00:17:16:00 –> 00:17:20:14
We’re like, why would people want it? And every time they say, so I won’t lose him. That’s what everybody tells me
00:17:20:14 –> 00:17:27:22
For sure. Well, we like colorblind guys. Yeah. And maybe it’s brighter to ’em. I don’t know. But I kinda like ’em ’cause it’s different, you know? Yeah, for sure. But anyways,
00:17:27:22 –> 00:17:34:08
But you know what I, my thought my take on that, I like their orange ones as well. My buddy is a big Denver Broncos fan. He loves the orange ones. Go the Broncos
00:17:34:09 –> 00:17:35:13
Games and had
00:17:35:13 –> 00:17:36:23
To have the orange ones. But
00:17:37:13 –> 00:17:40:19
Wonder what the is on orange. Probably pretty poor.
00:17:40:20 –> 00:17:43:20
You’re dealing with a less than three, 2% of the people
00:17:43:22 –> 00:17:46:14
We want. That’s like buying a red truck. I don’t know. The resale’s a little tough.
00:17:46:14 –> 00:17:52:17
That’s the thing, if you buy a Ferrari, you get a red one. Right. If you buy, you might wanna just get the greens. Especially if some time
00:17:52:17 –> 00:17:53:28
Down the road you That’s right. That’s
00:17:53:28 –> 00:17:56:23
Right. But no, for right now, no plan to do it. Range. Yeah. Alright.
00:17:57:21 –> 00:18:19:18
One thing I, I did wanna bring up, we’re gonna get the question. We’ve already had the question. Am I gonna want to trade up? Do I want to, do I want to jump? Yes, you do. Yes. Yes. For sure. And this is a lot of, lot of, we’ve talked about this animal a bit. Swarovski is like Toyota in, in the, in the respect, they maintain their value. Absolutely. You can sell your freaking binos not much less than you pay
00:18:19:25 –> 00:18:34:04
Two or three years ago. Absolutely. Well, and so if it’s five or 10, it’s with some of the, sometimes they appreciate with the, with inflation. And you, you can sometimes, I’m not saying sell ’em for the same price you bought ’em at. Yeah. If it’s five or six down down the road. And if they’re in great condition, and if
00:18:34:04 –> 00:18:38:11
You’re a member here at Epic Outdoors, we’ll make sure you can buy. Right. So you can
00:18:38:11 –> 00:18:41:16
Sell, right? Yeah. You’ll buy. Right. And they’re, you’re plenty places to
00:18:41:16 –> 00:18:46:17
Sell if you buy, if you buy ’em Right. You can sell ’em. Right. Yeah. But I’m just saying again, they’re an investment. They’re, they’re an investor.
00:18:46:27 –> 00:18:48:07
They’re actually a gun in a safe, it’s an
00:18:48:07 –> 00:18:53:22
Heirloom quality binocular. Right. You’re, if you, if you don’t sell it sometime down the road, you can give it to your kids and they’re gonna use it.
00:18:53:25 –> 00:18:54:04
Yeah.
00:18:54:04 –> 00:18:59:19
And it’s gonna be a viable buy. Now, 10, 20 years from now, they are, remember the first deals that came out when was that? Late nineties. Early two thousands.
00:18:59:19 –> 00:19:01:07
2000 ish. Yeah. Yeah. Somewhere in there.
00:19:01:14 –> 00:19:07:17
Okay. I still have my pair of their dented on the housing. But I’m telling you, they’re, they were, I don’t know. I mean,
00:19:07:25 –> 00:19:11:01
Why would you get rid of them? Neither. You’ve got kids and some
00:19:11:10 –> 00:19:11:24
Grandkid for
00:19:11:24 –> 00:19:12:28
All intent, purpose. I mean, everybody needs
00:19:12:28 –> 00:19:14:17
Better. It’s better than anything they got. Yeah. That’s
00:19:15:11 –> 00:19:16:24
So I’m just saying if you do
00:19:16:24 –> 00:19:18:24
Keep ’em in the family, not bad. It’s not a bad choice.
00:19:18:24 –> 00:19:19:28
Bad problem either. Once, if you need to
00:19:19:28 –> 00:19:21:25
Sell ’em, there’s an option there too. Well,
00:19:21:25 –> 00:19:49:02
And we, we, unlike some optics manufacturers, there’s some mid middle tier optics manufacturers that really don’t make the stuff that they sell. Right. That’s not, that’s common in most industries. We actually are the, the designer prototype, or whatever word you want to use, manufacturer in-house. In-house. Everything’s in-house. Yeah. It’s a family company in Austria building everything in house. And we feel like that’s the, that’s, that’s the most expensive way to do it, quite honestly. Yeah. But we also feel like it’s the best way to completely ensure the quality.
00:19:49:16 –> 00:19:51:12
I was gonna say, maintain your quality control. You, no
00:19:51:14 –> 00:19:52:25
One else is messing with it. It’s just so
00:19:52:25 –> 00:20:04:05
Talking about family and most people would look at, from the outside looking in would say, you know, I know you’re a giant company. I, and maybe you can’t say what do we we’re dealing with just in the US employee wise for S Swallow
00:20:04:16 –> 00:20:05:18
About a hundred. Yeah.
00:20:05:22 –> 00:20:07:22
In the us Not giant. No, not,
00:20:07:24 –> 00:20:07:28
I
00:20:07:28 –> 00:20:11:23
Mean, blow blows surprised us. You know, when we we’re
00:20:11:23 –> 00:20:13:25
Sitting at 15% of what SUA is here.
00:20:14:23 –> 00:20:15:01
Okay.
00:20:15:24 –> 00:20:19:04
I can, and we’re talking 30 yards across the system. Yeah.
00:20:19:04 –> 00:20:19:12
Right.
00:20:20:03 –> 00:20:23:12
So anyway, I’m just saying, and most of those family owned is family owned
00:20:23:14 –> 00:20:37:28
For sure. Yep. And most of those folks have been with for a really long time. And the majority of them work in either our repair department or our assembly department. We, we assemble a lot of our rifle scopes in our own facility in the Rhode Island. Yeah, for sure. Ship the parts over from Austria and put ’em together in Rhode Island. It’s way less expensive for the end.
00:20:37:28 –> 00:20:39:08
But the vinyls and everything are done over there.
00:20:39:13 –> 00:20:50:25
A hundred percent made in Austria. Yep. But, so most of those people are in shipping or Wow. You know, we have an HR department, so we have about 15, I think salespeople out in the field covering the whole US and Canada.
00:20:51:02 –> 00:20:52:18
I would’ve guessed you had 1,015 hundred.
00:20:53:04 –> 00:20:55:14
You would just naturally think that. Yeah. That’s not the case.
00:20:55:24 –> 00:20:56:18
Geez. Wow.
00:20:56:20 –> 00:20:58:24
Well it’s impressive. Well I think we’re
00:20:59:05 –> 00:21:01:22
Tell you’ve about 700 or 800 employees worldwide that’s counting
00:21:01:22 –> 00:21:02:02
Total.
00:21:02:08 –> 00:21:03:20
Total worldwide. Yeah.
00:21:04:01 –> 00:21:06:01
Well that’s quite a business model.
00:21:06:05 –> 00:21:07:25
Been in business for 70 years. Yeah.
00:21:07:25 –> 00:21:08:11
70. Well,
00:21:08:17 –> 00:21:24:20
Well I do wanna say, you know, we look through these today and blown away is almost an understatement. Yeah. Unbelievable. What these vinyls feel like. Look through everything. It’s unbelievable. Yeah. Tell me I’m wrong.
00:21:24:27 –> 00:21:46:11
No, I’m looking forward to putting ’em to use this fall. There’s no question. ’cause I mean, if something’s better, we’re just programmed. You, you want it. I mean, we haven’t had new binos since the ELs. Yeah, I haven’t. I mean, well, I guess we upgraded what the SS L c had it upgraded hd Yeah. For the, the 15th. But that, but that’s fifteen’s really the newest thing that I’ve done on bioo is probably that. Yeah.
00:21:46:11 –> 00:21:47:14
And I got the 10 fifties. Yeah. And
00:21:47:14 –> 00:21:51:08
Your original EL that you have was, was a non SUA vision el, right? Yeah. So we came out with a
00:21:51:22 –> 00:21:52:12
RO vision. So that one RO vision,
00:21:52:29 –> 00:21:55:02
You have those in your range currently. That would be, yeah.
00:21:55:02 –> 00:21:57:20
I’ve got an EL range. Yeah. And then I’ve got, and a regular
00:21:57:26 –> 00:21:58:02
10
00:21:58:02 –> 00:22:05:07
50, the 10 by 50. Because, and they felt like I, I would tell people they felt like I was looking three D Yeah. Like it felt like I was wider
00:22:05:07 –> 00:22:06:22
Than you can C Oh. It
00:22:06:22 –> 00:22:07:22
Was just, they’re amazing.
00:22:07:26 –> 00:22:33:04
Yeah. That’s a, that’s an immersive viewing experience, right? It is. It’s, which is kinda what you get with the B T X. Yeah. That’s the thing that with the B T X everybody was impressed with. Right. Is like, it feels like you’re in the image. That’s what I get in this N L P even more. So. I feel like I am, it’s almost like I’m not looking through binoculars. It’s like I’m, it’s like my normal eyes just work better. There’s very little edge to the field of view. You can see a huge wide swath of country and Yeah. And the color’s great. And the image quality’s great.
00:22:33:20 –> 00:23:08:12
Well, and, and again, it sounds like we’re being salesman. I want you, I wanna reiterate the fact that we’re not being salesman. This is just the way it is. Kobe, you’re gonna have a job tomorrow, know whether we did this podcast or not. Yep. We had to twist your arm to get you in here. It’s not about they’re gonna sell themselves. Yeah. Swirl comes out with new products. They’re gonna sell off the shelves again. You guys, you guys have kind of planned for quite a, quite a large order at the same time. They’re gonna be allocated and they’re gonna come in stages. And if you want some this fall, you need to call us (435) 263-0777. We call it a pre-order. Get on our list.
00:23:08:19 –> 00:23:21:07
Just gonna be the first come first serve. And, and if we get ’em in batches of 10 at a time, we’ll go down the list. You get ’em and oh, you’re 12. All right. The next batch comes in, you’re getting ’em. That’s just how it’s gonna work. So higher up you are on the list. The sooner you’ll get ’em
00:23:21:07 –> 00:23:33:10
What’s fair is fair. We’re fair here at Epic Outdoors. First come first serve. Everybody knows that about us. It’s not, not gonna be playing favorites. Although I, I’m gonna either have number one or two. If Adam beats me to the truck, you’ll probably have
00:23:33:10 –> 00:23:41:24
Number one. Certain number isn’t, it’s not like a rifle that you help create with somebody and you make serial number one. They’re gonna not have a number one, they have one in a 10. I might Digit
00:23:41:24 –> 00:24:04:06
Might number one in there, in there, but they’re not gonna have that. But I, but what I think goes back to equipment and the investment, what it is, I think is we want the best of the best. And this is why, if it cost me an animal, because I didn’t have quite the right buy now, I didn’t have quite the right equipment, then mentally, what was that worth to me? What’s that worth to you? You put how much money in your gas tank, how much
00:24:04:08 –> 00:24:28:05
Time off your investment is as much or more than, than a pair of bis And Yeah, it’s hard to, some people look at one pair of BIS as a big investment and it, and it really is not to minimize it, you know? Yeah, for sure. You know, three, 4,000, whatever, some of these optics cost. It’s, it’s a lot of money. However, you look at the cost of a tag in points, the amount of time, weighted amount of time, scouting, running trail kremers, maybe you hired an outfitter. I mean, it’s, have you got, it’s it’s pretty minimal.
00:24:28:05 –> 00:24:30:17
What, what have you got into a tag if you applied for 10, 15, 20
00:24:30:17 –> 00:24:41:28
Years? It’s pretty minimal. It’s pretty minimal. But what my point is, you use this for the next, let’s just say 10 years on all your hunts. It’s so easily to, to pay for that versus an individual hunt. Try to get everything outta one hunt. And
00:24:41:28 –> 00:24:56:13
It’s sad. You gotta look at, you look at, I look at hunting a little bit like it’s a business. I you have inflows and outflows. My inflows are the, are is the, the trophies that you take in. Right. The, the, the, the experience, the whole experience of experie with kids making good on a tag, a desert sheet, whether
00:24:56:13 –> 00:24:58:22
It’s your kids hunts or whatever, whatever it is. Yeah. Yeah.
00:24:58:22 –> 00:25:43:10
That’s, that’s the inflow. The outflows is, is very apparent. We know what the outflow is. And so you just wanna make good on that. A nickel moore, you can go first class and, and first class mean might mean, you know, the inexperience, the, the, the trophy that you’re able to take home. The capitalizing on a tag that took you 20 years to draw 15 years. Maybe you luck lucked out and drew a strip tag with three points, which we’ve got guys that did that this year. Bronson, you know, and they’re gonna wanna make good on that. ’cause it’s a once in lifetime opportunity. And I think it goes back to these once in lifetime opportunities of making good again, investing in products that don’t depreciate. How can you go wrong? You’re gonna do well in the field. Something happens in three years. You can get rid of them for very nearly what you’re paid. Yeah. If you buy, right. Am
00:25:43:10 –> 00:25:43:16
I wrong?
00:25:43:20 –> 00:25:45:25
No. Tell me I’m wrong. Anyway. Pretty impressive.
00:25:45:25 –> 00:25:55:01
Did we leave anything out? Anything else we can talk about that’s at least public knowledge enough that’s worth talking about or stuff you gotta keep under the hat.
00:25:55:22 –> 00:25:59:11
We we’re always working on new stuff. Right. Stay tuned. It’s gonna be all right.
00:25:59:11 –> 00:26:01:12
Next six months. Or be interesting. It’s
00:26:01:12 –> 00:26:17:16
Gonna be a good time. Good. It’s always a good time. We’ll have you back. So this is a super exciting product for us. Awesome. For for sure. Right. It’s been a long time since we’ve done something like this, since we’ve, you know, especially in a binocular with a, with no range finder and whatever, since we’ve launched a new flagship inocular, it’s really hard at this level to make significant
00:26:18:03 –> 00:26:19:07
Changes. Changes, right.
00:26:19:07 –> 00:26:21:06
It’s right to make significant improvements. Right. It’s
00:26:21:06 –> 00:26:22:06
Been 20 years roughly. So
00:26:22:06 –> 00:26:23:17
How can you improve on an el That’s what
00:26:23:17 –> 00:26:36:26
Everybody wants to know. That’s why some our products kind of trickle out. We’re never first to the market with, with a lot of, you know, new technologies and stuff. But we got some cool new stuff coming. We always are working on stuff and, and we’ll always try and make stuff the the best stuff we can make. That’s great. And we’ll,
00:26:36:28 –> 00:26:37:08
We’ll
00:26:37:08 –> 00:26:41:01
Get it out as soon as we can. We won’t compromise quality to be first to market on anything. So
00:26:41:14 –> 00:26:42:18
I kind of like Honda.
00:26:42:28 –> 00:26:49:08
I was just gonna say Honda, they’re last, Honda was the last one to come out with a side by side. And we’re like, why they, they’re four wheeler run
00:26:49:08 –> 00:26:50:28
Forever. Well they had big, they had the big red nick. Yeah.
00:26:51:04 –> 00:26:58:13
But that was the one year. It was a one year deal. And now it’s like, I mean between that and their talent, it feels like they’re owning the place. They’re, because they’re just,
00:26:58:22 –> 00:27:00:14
And I had to buy to buy a talent. Yeah.
00:27:00:20 –> 00:27:09:19
Well and you mentioned Toyota earlier, right? That’s a pretty good, pretty good analog to this. Like you, you buy, I’ve got a 2007 Tacoma that you, I will be buried in it. Yeah. It doesn’t owe me a thing. Well
00:27:09:19 –> 00:27:14:10
It had the old V eight. Yeah. Right. No, it’s Tacoma. That was six. 2006 was the old bug.
00:27:15:04 –> 00:27:19:01
I can jump in. I jump in that thing and drive 10,000 miles tomorrow and not even worry about it. And it’s,
00:27:19:21 –> 00:27:24:08
And guess what? Years old, it’s probably still worth 20 grand. Exactly. I don’t, it’s depending on your
00:27:24:08 –> 00:27:25:01
Mile. My brother, at
00:27:25:01 –> 00:27:32:28
Least 10, he bought a, he bought an oh eight just barely used and just put a little bit of love into it. It’s, it’s worth over 20 grand. Yeah. It’s
00:27:32:28 –> 00:27:52:12
An oh eight. And there’s, there’s, there’s pride of ownership there too. Right. You know, you trust that. You trust it, your experience outside is better. Yeah. You don’t have to worry about it failing on you. Same kind of deal with, with our kind of stuff. Right. I mean it’s, it’s not going to be the thing you worry about when you go on that hunt of a lifetime. It’s going to work well. It’s gonna be there, it’s gonna be the best thing you can get your hands on and it’s gonna perform
00:27:52:19 –> 00:27:57:24
On the same thing. Come out with power steering last. Well, come on, who does it? Wishbone
00:27:57:24 –> 00:28:04:05
Suspension. But, but have you had problems? Do they have problems now since they come out old sper? Like they perfect it before they come out with it. It’s
00:28:04:05 –> 00:28:09:05
Like the old stompers are solid axle. How long did you run on the Henry’s with that solid axle mono shock. Oh
00:28:09:23 –> 00:28:18:26
Yeah. Tell my, my age. Caught up with like, I need a better ride. Once you hit about 35, you’re no, you’re not 21 anymore. That’s right. That’s right. And I need a better ride on my four wheeler.
00:28:18:28 –> 00:28:21:06
But that thing is still running. Wherever it is, it
00:28:21:06 –> 00:28:21:19
Is still running.
00:28:21:19 –> 00:28:22:13
Oh, whoever’s got it still.
00:28:22:16 –> 00:28:30:00
We’ll outlive all of us. Probably the same oil. That’s why you go in these classified, you look at all the three wheelers on there. I’m like, how are they running? How
00:28:30:00 –> 00:28:30:29
Are they running? They were
00:28:30:29 –> 00:28:31:29
The eighties. Who’s not?
00:28:32:00 –> 00:28:35:17
They were in the eighties. Somebody got sued four times for that one bite. I know.
00:28:35:17 –> 00:28:36:00
Because
00:28:36:17 –> 00:28:37:11
They’re selling them
00:28:37:19 –> 00:28:44:14
All over the place. I know. You have to scroll through ’em to find any kind of a good deal on a two, three year old Rubicon to bring that that goes in 10 minutes
00:28:44:16 –> 00:28:48:14
To, we need to bring John in here. He bought a three wheeler. Wow. Who buys a three wheeler? I don’t
00:28:48:14 –> 00:28:49:25
Know. That’s only broken bone in my body with
00:28:50:06 –> 00:28:57:29
Three wheeler. How we’re all alive? We don’t know if you lived through the eighties. My grandpa brought the first big red, I don’t know how we, my my brother and I
00:28:58:06 –> 00:28:59:16
Survived. That’s we that and a fat cat. They did those.
00:28:59:23 –> 00:29:03:18
Oh, he bought one of those two. He had a fat cat and a big red that was original Big red.
00:29:03:24 –> 00:29:05:10
I went for ride on a fat cat like four
00:29:05:10 –> 00:29:05:12
Days
00:29:05:15 –> 00:29:06:23
Ago. The three wheeler. Fat
00:29:06:23 –> 00:29:13:18
Cat. Fat cat. And I love the fat cat. And they will, they’re, they’re 200 no clutch, but they do have a shift. I mean all that. Anyway,
00:29:13:29 –> 00:29:33:11
Whatever. What what we say, we, I always, my coworkers always make fun of me because my, I constantly say when we’re out hunting side by side or whatever, well I’ll always say, man, we make good stuff. Like it, it still surprises me after eight years of working for Swarovski, it still surprises me how good our stuff is sometimes. No, it’s the other thing I always say is good stuff always works. Yeah. Yeah.
00:29:33:11 –> 00:30:06:13
Right. Well and that’s what it goes back to. We’re talking about the initial investment. It’s, it’s a big investment. But yeah. When you realize how long you can use that piece of glass in, in this, whether it be fifteens, whether it be these new, new tents and collectively add up all of your scouting and all the hunts that you’re gonna do in that time. And look at the margins where there’s sometimes a day, it doesn’t matter what bin A deer stands up at three 50 yards. You’ll have piece of crap buying us and you can see it. Sure. But if you add up all the edges, the early morning, late at night, the long range, whatever thing, poor
00:30:06:13 –> 00:30:06:23
Light conditions,
00:30:06:25 –> 00:30:16:07
Poor light, and you have a good pair and you add up all of the, the edges that they’re like, I wouldn’t have seen that if I didn’t have these. You add them up over your life would’ve cost me a couple
00:30:16:07 –> 00:30:18:07
200 inches I guarantee, or,
00:30:18:09 –> 00:30:37:19
Or all my joint sheep and everything. I mean, it’s collectively a big, it would be a big list. So that’s, that’s what we believe in. And, and granted people in, in life, you go through phases of life of teenagers, newlyweds, all that. We all have to graduate up through whatever we’re using. We all did it. And so to the extent possible by the best class you can, that’s kind buy the
00:30:37:19 –> 00:31:37:01
Best you can afford. And that’s a, you know, hey, if you can’t afford these yet, totally get that. Yeah, totally get that. And we’ll help you make a good choice on something you can’t afford. If you can afford ’em, you’re gonna want ’em. Okay. Now I want to talk about one other subject. We’ve been talking about range finding buy nows a little bit. But I want to, I I, and I’m the guy, I have range finding bylaws. But I, but I also want to talk about, I love the best glass I can get no matter what and have a separate rangefinder too. And I have that. Right. I have that. And I will have a pair of these even though the range finder’s not in ’em. And maybe you can address the fact why, why are we not gonna get the NL pure in a range finding buy now or any company for that matter? Their range finding. Buy nows aren’t the best glass they produce. They might be the best combo. Yeah. It might be a great combo. You’re willing to overlook the sacrifice fact that you’re not Yeah. You’re overlooked the fact that you don’t have the best class. Yeah. But, but I want the best, the best
00:31:37:07 –> 00:31:38:07
Mechanic talk about the mechanics.
00:31:38:15 –> 00:31:51:02
It’s all, it’s all compromised. Right. So, and, and, and a lot of, a lot of things in optics are compromised. We people ask, can you make an optic that won’t fail? Well, yes we can. ’cause you know, if you drop these 20 feet to the concrete, they,
00:31:51:02 –> 00:31:52:17
They’re gonna break. They might or they might not fill. Yeah,
00:31:52:17 –> 00:32:32:13
They might or they might not. They’re very durable. And they’ll, they’ll stand up to whatever you, you reasonably put them through. But yes, we can make something that will never break, but it’s gonna weigh 10 pounds and cost 10 grand. Yeah. That’s, so it’s all compromises. You want, once it needs to be portable, it needs to have good ergonomics. It has to be rugged and reliable. But it also has to not be too big or too expensive. Right. And that’s already expensive. Right. So, so there are compromises. So a compromise and a range finding binocular, the the range finder part adds significantly to the cost of it already. Especially if it’s a good capable range finder with some long range capabilities. So you’ve got that side of it where it’s gonna add 800 to a thousand dollars to the price. So if you put that on top of an already very expensive optical design,
00:32:32:23 –> 00:32:33:06
Never range
00:32:33:07 –> 00:32:39:23
Find, is anybody gonna buy it? Because they could, they, in their mind they’re thinking, oh, I can spend 1500 less and buy something else else that has that.
00:32:39:26 –> 00:32:43:07
So are you getting to the fact to be cost effective? We’re
00:32:43:07 –> 00:33:01:08
Yes. E exactly. There’s a, there’s a price that the market will bear, right? Yeah. So sometimes you have to maybe dumb down some other parts of the binocular to get it to a price point that the market will bear. That’s one side of it. The other side of it is, there are some things that you have to do optically compromises. You have to make optically to make the laser work to pass a laser through the glass to, to be
00:33:01:08 –> 00:33:02:14
Able to, or bring it back or bring through
00:33:02:14 –> 00:33:02:20
The glass.
00:33:03:08 –> 00:33:05:12
Or even if you’re not sending through, you’re bringing it back through.
00:33:05:15 –> 00:33:11:10
Or, or to put a radical in there that you can see, like, think about it. Well the last thing you want in a binocular is a bunch of straight light impurities bouncing
00:33:11:10 –> 00:33:13:24
Around impurities of any kind, any So
00:33:14:02 –> 00:33:14:19
Batteries Yeah.
00:33:14:25 –> 00:33:20:04
Displays, anything displaying in there is not normal. Correct. You know? Correct. So that’s what you’re saying.
00:33:20:04 –> 00:33:32:29
Yeah. And there’s some, some range finding binoculars, especially some mid-tier ones. You can actually turn ’em around and look backwards through ’em. And you can see the grid that, that, that that redle is projected onto is Wow. Is like a big, a big screen TV
00:33:32:29 –> 00:33:33:24
Screen is you’re looking through.
00:33:34:02 –> 00:33:36:20
Exactly. And that all, all affects clarity.
00:33:37:17 –> 00:33:38:10
It affects the life.
00:33:38:11 –> 00:33:46:10
And that’s the trade off we’re talking about of Okay, you want the piers, you want pure glass. And that’s a pretty cool name I think. ’cause it feels like it is pure.
00:33:46:15 –> 00:33:52:11
It’s like you said, Adam, you felt like you were, you were seeing what your eye would actually see. If there was a magnification.
00:33:52:14 –> 00:33:57:22
If I, if I, if my eyes could see eight power, it feels like that’s what it would see. Exactly. That’s what I felt today.
00:33:57:22 –> 00:33:59:16
It felt like there was no lenses you were looking through.
00:33:59:16 –> 00:34:00:17
No, nothing. So
00:34:00:17 –> 00:34:11:05
You remember, you guys are maybe old enough for this, but you used to go to a concert to hear the band that you liked because it sounded better than the record did. Right. And then at some point it flip flopped. Where now you, they don’t sound as good as the
00:34:11:05 –> 00:34:11:11
Cd.
00:34:11:13 –> 00:34:12:10
They don’t, but, but that’s
00:34:12:10 –> 00:34:13:20
You it in real life they got too
00:34:13:20 –> 00:34:24:11
Many’s. The hard thing about an optic optical system or, or a magnified image is it’s really hard to make it look like it’s supposed to look. And, and there’s a lot of compromises that happen inside this binocular light
00:34:24:11 –> 00:34:26:12
Bending around to get to this tide of an object. Exactly.
00:34:26:12 –> 00:34:26:22
Right.
00:34:26:23 –> 00:34:30:14
And to see what we’re seeing Yeah. Is monument to, it’s a monumental feat to,
00:34:30:22 –> 00:34:32:23
To look. Right. And that’s the, that’s the hard thing.
00:34:33:05 –> 00:34:35:23
Probably $10 million in r d who know 20
00:34:36:14 –> 00:34:39:11
Keep I have no idea. Keep going. Who knows. Who
00:34:39:11 –> 00:34:39:18
Knows?
00:34:39:29 –> 00:34:42:17
Maybe it’s just one guy in the backroom. It’s just one dude in his garage.
00:34:43:00 –> 00:34:43:08
Yeah.
00:34:43:14 –> 00:34:48:04
I don’t know. Savant a savant in the backroom and he says the first one, that’s gonna be it. That’s
00:34:48:04 –> 00:34:49:12
Right. Done. This is perfect.
00:34:49:19 –> 00:35:11:24
But it’s, so yeah, you hit on that. So yeah. You, you give something up by having something so pure. So perfect. If you wanna call that the, the, the most advanced glass with you know, just, hey, visual clarity, brightness, everything else. And then you add something to it, it’s gonna compromise the laser. Either going through or coming back or projecting and all that. So that’s,
00:35:12:03 –> 00:35:38:11
We don’t, when I was hunting and guiding, I, I had the, I took the ale ranges. Yeah. And then I also had the 10 fifties. And 10 fifties was all my scouting bin. Yeah. Yeah. Because I didn’t need the rangefinder. I mean Okay. Yeah. That, that’s being able to, you know, have the best of both worlds. That’s great. And, and it was worth it to me personally. But having said that, I guess, you know, as time moves forward, marches forward and rangefinders improve. Yep. You get to make some choices. Yeah. You want the best glass and as, and a range finder on the side. Yeah.
00:35:39:04 –> 00:35:54:24
And someday maybe we get there. Right. Someday maybe we get to the point where it’s no compromise at all. And it’s, and it’s, everything’s, everything works well together and it’s great. But not saying that a, that a, that a really high quality range. Finding binocular for many reputable ma reputable manufacturers are going to be poor optically. No,
00:35:54:24 –> 00:35:55:14
They’re gonna be great. They’re,
00:35:55:14 –> 00:35:56:13
They’re very good. They’re
00:35:56:13 –> 00:35:56:24
Better than anything.
00:35:56:24 –> 00:35:57:29
Oh, you compare 15,
00:35:58:26 –> 00:36:04:01
10 time better. Exactly. Yeah. We’re splitting hairs a little bit. Yes. And they do add a lot of, a lot of
00:36:04:18 –> 00:36:05:13
Versatility. Versatility,
00:36:06:00 –> 00:36:07:02
Hair. Just like you said,
00:36:07:06 –> 00:36:24:22
I used to do the same long before I worked for Swarovski, I carried a range fin binocular made by somebody else and it, I carried it all year. I didn’t carry it all year long. I carried it during the hunting season. Yeah. And then I would go back to my ELs, not during the hunting season because I could see an optical difference. Right. But having the rangefinder on board, I was willing to give up a little bit. Yeah. To
00:36:24:22 –> 00:36:28:19
Get that first. During the hunt. During the hunt especially. And you know, they’re a little heavier and all that.
00:36:28:22 –> 00:36:36:07
You’ve been in the heat of battle clients and rams and you know, and, and it is nice to have to have one unit. Yeah.
00:36:36:08 –> 00:36:38:11
And be able to be able to follow on animals. Just move
00:36:38:15 –> 00:36:40:10
Yep. Pluses and minuses to everything. Yeah, for sure.
00:36:40:11 –> 00:36:41:04
It’s all trade offs.
00:36:41:17 –> 00:36:42:29
I don’t know. Bronson, is there
00:36:43:05 –> 00:36:58:14
Anything else? A breakdown? That was great, Cole, we really appreciate you. No worries. You stopping by. We know you’ve, you’ve got a big territory like you talked about earlier. And appreciate you stopping in. I think our listeners have learned a lot today. You know. Good. We have as well. Very impressed and yeah,
00:36:58:24 –> 00:37:05:18
I’ve learned a couple things. Yeah. I’m gonna, I’m gonna be number one or two on tens and twelves. Put myself on the list right
00:37:05:18 –> 00:37:09:19
Now. You can’t, so you pick tens or twelves. Which one? I get the other can coin. That’s right. I draw.
00:37:10:02 –> 00:37:13:23
I’ll be number one on the twelves. You’d be number two on the twelves. Take
00:37:13:23 –> 00:37:15:11
Some eights. You, you just take some eights.
00:37:16:03 –> 00:37:16:13
I’m telling.
00:37:16:16 –> 00:37:19:10
See if you can break the Biggers. Better mold. See if you’re capable.
00:37:19:21 –> 00:37:26:25
I’m a 30 caliber guy. That’s right. I don’t know what to say against the, I’m a V eight big truck. I don’t know what to say. Anyway,
00:37:26:25 –> 00:37:38:12
Thanks again Colby. No, you welcome. Appreciate it. You’re, thank you for having, appreciate your support of us. I enjoyed it. And this first year of our dealership, we’re glad to do, we’re doing, we went back and we talked about it a few months ago. April. Yeah. April or March when we kicked it off. Yeah.
00:37:38:16 –> 00:37:39:24
So what month is it now?
00:37:40:14 –> 00:37:46:10
It’s early July. Yeah. It hasn’t gone very, I mean it’s not long ago. It feels like a long time ago. I guess it really hasn’t been. Well we,
00:37:46:10 –> 00:37:48:29
We’ve first talked to you. I mean, you
00:37:48:29 –> 00:37:50:02
Know, February maybe
00:37:50:02 –> 00:37:54:19
Some, there was no question in our mind we were gonna have a dealership. But I think there was a question in your mind, but
00:37:55:02 –> 00:37:56:00
Not for very long. Our
00:37:56:00 –> 00:38:03:04
Personalities are pretty aggressive. So anyway, we made it happen in shorter. We appreciate you through the covid times. Of course we started up and Covid started up. Yeah.
00:38:03:04 –> 00:38:04:29
Yeah. What a weird time to start a new business venture. Huh?
00:38:05:08 –> 00:38:08:23
Made us slightly nervous, I gotta admit. Yeah. But it hasn’t been a problem. It’s
00:38:08:23 –> 00:38:10:17
Been good. It’s been a good, good partnership for sure.
00:38:10:24 –> 00:38:22:29
Okay. Alright. We appreciate you. Good luck in your travels. Thank you. All right everybody. I guess that’s it. Let’s, let’s go back to the office. Bronson. I’m not going outside. Although it’s supposed to be 114 degrees down in Mesquite this
00:38:22:29 –> 00:38:23:23
Weekend. Yeah. Come
00:38:23:28 –> 00:38:25:22
On. You’re gonna scout desert, shoot.
00:38:26:15 –> 00:38:30:18
Yeah, but a couple days before that. I think it’s supposed to be 1 0 7 or eight, so I can handle that.
00:38:31:01 –> 00:38:32:01
I’m gonna scout some beer. When
00:38:32:01 –> 00:38:49:05
You get to one 10 or 12, you and I have done it many times down there. It’s a, it feels like 15 level degrees, hotter level. That extra five feels like 15 or 20. A hair blower. Put it on pure hot and high and put it in your nostrils. That’s right. Good luck with that. I’m headed back north. Yeah. Alright. All right. We appreciate you. Thank you. Good travels. Yeah, take care.
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